Question

A major consideration in questionnaire design is whether the questions used accurately reflect the beliefs and attitudes of respondents. The wrong wording or inappropriate context for the question may cause it to be interpreted much differently than was intended. If the question is misinterpreted, any information that it produces becomes worthless as a measure of the real construct of interest. This illustrates the need to pay close attention to ________ when designing questions.

Answer 1

The correct word for the blank space is: construct validity.

Step-by-step explanation:

Construct validity refers to the extent of how good the questions in surveys or questionnaires are structures to convey the meaning intended. It is crucial since the research target population must understand clearly the questions being asked according to the answers the research needs to consider in the study. Otherwise, the result of the research would be confusing or vague.