200k views
3 votes
Personal selling fits into the marketing mix as part of a firm's product strategy. Group of answer choices True False

1 Answer

6 votes

Answer:

False

Step-by-step explanation:

The given statement is False

Personal selling is in the in person interaction to sell product and services. Basically carried out by sales representatives having personal connection with the buyer. They inform about companies product and services and power of persuasion to sell their product. Although personal selling does not fits into the marketing mix as part of a firm's product strategy

User Hungry
by
5.0k points