Question

According to the market coverage alternatives, _____ involves ignoring segment differences and offering just one product or service for the entire market.

Answer 1

The correct word for the blank space is: Undifferentiated Segmentation.

Step-by-step explanation:

Undifferentiated Segmentation refers to companies providing only one product to all their potential consumers. Firms do this usually while offering services that people must use regardless if it is tailor-made for them or not -e.g. water, gas, and power service. These organizations avoid the research costs that imply making market research to classify their customers.

Answer 2

Undifferentiated Segmentation

Step-by-step explanation:

Undifferentiated segmantation occurs when a marketer ignores normal market segmentation and focuses on providing services that will attract as many people as possible.

If the needs of consumers in aarket are similar the need for segmentation reduces and a company may use undifferentiated segmentation to satisfy their needs.