Question

Toothpaste manufacturers understand that consumers have different needs when it comes to toothpaste (i.e., teeth whitening, sensitive teeth, breath freshening, and tartar control). Knowing that, they have divided the market based on these various needs and developed toothpaste to accommodate each group. By doing so, these toothpaste manufacturers are involved in_______________

Answer 1

market segmentation

Step-by-step explanation:

Answer 2

market segmentation

Step-by-step explanation:

Market segmentation -

It is the marketing strategy , where the market is bifurcated into different segments , according to the needs of the consumers , is referred to as market segmentation .

The needs and taste of the consumers are considered , for a particular segment , and is incorporated into the goods and services .

Hence , from the given scenario of the question ,

The correct term is market segmentation .