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Which consumer group is driven by a desire to help with respect to cause-related marketing programs?

1 Answer

2 votes

Answer:

socially concerned

Step-by-step explanation:

Socially concerned consumers usually purchase products and services from companies that follow a corporate social responsibility (CSR) program. It is the way that consumers reward (by purchasing their products) socially and environmentally responsible companies and punish (by not buying) companies that do not care about the environment or society.

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