Question

You can use the tools of the marketing mix to create and adjust which strategy?

A.
Market research
B.
Budgeting
C.
Market penetration
D.
Customer service


Please select the best answer from the choices provided

A
B
C
D

Answer 1

C. Market penetration.

Step-by-step explanation:

In order to enter a market, a company has to adapt the use of the marketing mix to local conditions. What´s the marketing mix? It’s a set of actions that a firm uses to promote its brand, product or service in a market. It traditionally consists of 4Ps: price, product, promotion and place. To enter a new market, the four tools must be used according to the specific characteristics of the target market.