Answer:
Inattentional blindness
Step-by-step explanation:
In psychology, the term inattentional blindness refers to the phenomenon that occurs when we fail to notice a fully visible object because our attention is put somewhere else or in a different task that the the one we are doing.
In this example Martin is trying to watch the big game while he's getting a soda and he doesn't find them even though they are right in front of him. We can see that Martin's attention is focused in the game instead of the fridge. Therefore, he fails to notice the sodas that are in front of him because he is focused on a different task (the game). Therefore this would be an example of Inattentional blindness.