Question

A toothpaste manufacturer believes its most likely customers are parents of young children who value a brand with a kid-friendly taste and texture. The company's segmentation is probably based on:

psychographics.
a combination of demographics and psychographics.
behavioral characteristics.
a combination of demographics and benefits sought.
a combination of behavioral characteristics and benefits sought.

Answer 1

a combination of demographics and benefits sought.

Step-by-step explanation:

The Company produces toothpastes with different teach benefit . The toothpaste manufacturer advertise according to its benefit also requirement and problem in teeth depend on age factor.