Question

Identify a *product (e.g., desktop PC) or product type (e.g., office supplies) or service that is sold and bought in a business-to-business environment, and assume the role of salesperson for the product. Within the business or organization that buys the product (i.e., the prospect) identify positions or job titles that fulfill the different roles in a buying center, and support your proposal. Identify as many titles/job positions for each role as possible, doing research where necessary. If applicable, point out how some positions/job titles might play more than one role. Is there a relationship between some of the roles? Is that relationship always present?

Answer 1

Product Name: Pension Gratuity Fund

Business Development Manager secures a gratuity fund with a firm and offers the firm an annualized return on investment of 10 percent.

Buying Center:

Initiator, the initiator is the Managing Directors, who approves a pension gratuity scheme for the members of staff.

The influencer, the Pension Desk Officer (PDO) is the influencer, as his opinion regarding pension is given utmost consideration.

The Decider, is the Chief Finance Officer, he determines the name of the Pension Fund Administration company, he would want his company to subscribe with.

Buyer: The Head of Administration is the buyer, as he is in charge of pension and administration. He ensures that statutorily payments are complied with, within the time line given.

End Users: They are the employees', they are the beneficiary of the Pension Gratuity Fund.

Gatekeepers: The secretaries are the gate keepers, they prevent the flow pension related information

Step-by-step explanation:

Product Name: Pension Gratuity Fund

Business Development Manager secures a gratuity fund with a firm and offers the firm an annualized return on investment of 10 percent.

Buying Center:

Initiator, the initiator is the Managing Directors, who approves a pension gratuity scheme for the members of staff.

The influencer, the Pension Desk Officer (PDO) is the influencer, as his opinion regarding pension is given utmost consideration.

The Decider, is the Chief Finance Officer, he determines the name of the Pension Fund Administration company, he would want his company to subscribe with.

Buyer: The Head of Administration is the buyer, as he is in charge of pension and administration. He ensures that statutorily payments are complied with, within the time line given.

End Users: They are the employees', they are the beneficiary of the Pension Gratuity Fund.

Gatekeepers: The secretaries are the gate keepers, they prevent the flow pension related information