Question

Companies such​ as IBM, Walmart, and Google now look beyond economic gain​ and, in their marketing​ strategies, they also consider the​ well-being of​ customers, the depletion of natural​ resources, the viability of​ suppliers, and the interests of the local community. This reflects which marketing​ philosophy?

Answer 1

The societal marketing concept

Step-by-step explanation:

Societal marketing refers to the marketing idea that maintains that a firm should make creative decisions not only through taking into account the needs of customers, the criteria of the corporation, but also the lengthy-term interests of society.

The principle of societal marketing holds that the role of the company is to assess a target market's desires, wishes and preferences and to produce the desired satisfactions more effectively and efficiently than rivals in a manner that maintains or improves the very well-being of all individual consumers and general society.