Question

One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________.A) negatively correlated

B) always correlated
C) directly proportional
D) never correlated
E) positively correlated

Answer 1

A

Step-by-step explanation:

Strong competitive branding is a brand that gives an organization a maximum performance through customer recognition , loyalty and competitive advantage.

Point of parity are products group that are not special to the brand but can even relate perfectly with other brands while point of difference are the special features that a find in a particular brand that a customer believes he can not obtain from another competitor's product.

In creating strong brand , many of this attribute negatively correlate , while one increases , the other decreases and it becomes a challenges.