Question

advertising is an expenditure that ultimately must be justified in terms of its effect on sales and profits yet most evaluation of advertising are in terms of the effects on attitudes

Answer 1

Advertising is one of the strategies that firm's employ to create brand visibility. Advertising is closely associated to sales as it is a part of promotion mix in marketing, hence the expenditure spent on advertising is usually a part of the sales and marketing budget of a firm.

Step-by-step explanation:

Advertising is one of the strategies that firm's employ to create brand visibility. Advertising is closely associated to sales as it is a part of promotion mix in marketing, hence the expenditure spent on advertising is usually a part of the sales and marketing budget of a firm.