Question

Powell Motors, an automobile manufacturing company, spent considerable time, effort, and money in developing a fiber-reinforced dashboard for its cars without researching customer needs. Because of the new feature, the cars manufactured by Powell Motors are priced higher than other companies' cars belonging to the same segment. The company has introduced its cars in the market with the hope that customers would like this type of dashboard and buy them despite the high price. In this scenario, Powell Motors has adopted a _____.

Answer 1

Production orientation

Step-by-step explanation:

Power Motors Company has adopted a production orientation method which is why they have manufactured expensive dashboards and choose to ignore their customer's desire and wants. Firms or organisations which manufacture goods without considering their customers generally follow production orientation policy. This policy is fatal for long term sustainability and growth because they lose customers in long-run.