Answer :
The customers
Step-by-step explanation:
Market efforts is a measure of resources committed to the promotion of goods and services.It is a business strategy of targeting customers to stimulate demand for products and also beat the threats of competitors. It is always directed towards the consumers being the main source of revenue generation.
Market efforts must be effective to achieve its aim.To mange this , these steps must be observed
- Define your goals
- Define your audience
- Design campaign tools
- Identify resources
- Come up with a budget