Question

Heather has been assessing a number of her firm's products using the Boston Consulting Group approach to portfolio analysis. She has been trying to assess the strength in a particular market and is looking at the sales of the product and the overall market as well as the sales of competitors. Heather is working on determining:

Answer 1

The relative market share of the product

Step-by-step explanation:

Relative market share of a company or product is a measure that is used to compare the market of a company or product to the market of the largest company, product or competitor in the market. That is, the benchmark that is employed to estimate relative market share is the market share of the leader in the market.

Relative market share is useful in assessing the success, strength and position of a product or firm in the market.

Therefore, Heather is working on determining the relative market share of the product.