Question

As a newly hired Marketing Director for a smoothie chain, you are charged with revitalizing the company's image and reach.The company has been largely successful in the past, but it has seen a decline in sales over the last few years. Your first task is to determine what environmental changes affected the business and come up with a plan to address these changes. After conducting preliminary market environmental scanning, you find that there is a large proportion of the local population that suffers from obesity and diabetes, and customers are becoming wary of making food purchases without knowing the nutritional content.

Here are the various steps you decided to take:
Step A - Reformulate our smoothie recipes with all natural/organic ingredients.

Step B -- Partner with the Obesity Action Coalition and the American Diabetes Association.

Step C -- Learn more about the ingredients our company uses in smoothies and see how they affect diabetes and obesity.

Step D -- Revamp company signage to attract customer interest.

Step E -- Update the menu to include nutritional value of each smoothie.
In what order should you take these steps?

Answer 1

Step E -- Update the menu to include nutritional value of each smoothie.

In what order should you take these steps?

Step D -- Revamp company signage to attract customer interest.

Step A - Reformulate our smoothie recipes with all natural/organic ingredients.

Step B -- Partner with the Obesity Action Coalition and the American Diabetes Association.

Step C -- Learn more about the ingredients our company uses in smoothies and see how they affect diabetes and obesity.

Step-by-step explanation: