Question

A firm with a(n) _____________ orientation is guided by the global marketing concept and views world regions as distinct markets that share economic, political, and cultural traits such that they would be viable candidates for a region-wide marketing approach.

Answer 1

The correct word for the blank space is: Regiocentric.

Step-by-step explanation:

Regiocentric orientation implies analyzing different markets across the country and abroad to identify those with similar characteristics where the product or service provided by a company is likely to be successful. Marketing departments in firms use the regiocentric orientation to start operations in different areas without the need of making major changes to their operation everywhere their business is.