Question

Every year, General Mills issues a report discussing how the firm has performed against its own standards of conscious marketing. This report is part of General Mills' __________ phase of its strategic marketing planning process.

Select one:
a. marketing mix
b. implementation
c. planning
d. control
e. evolution

Answer 1

The correct answer is letter "D": control.

Step-by-step explanation:

The control phase of the marketing planning process involves comparing the activities that the advertising team has developed with the expected set of actions established. This phase is important to identify if the firm as a whole is meeting the desired performance or if there are adjustments necessary to be made.