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are the set of criteria that consumers use consciously or subconsciously to quickly and efficiently select from among several alternatives. These rules are typically either compensatory or noncompensatory.
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are the set of criteria that consumers use consciously or subconsciously to quickly and efficiently select from among several alternatives. These rules are typically either compensatory or noncompensatory.

User Ebakunin
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1 Answer

6 votes

Answer:

Consumer Decision Rules

Step-by-step explanation:

User Jonspaceharper
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