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My Work Ramon works for a large company that is considering starting a new business unit to sell personalized coffee mugs. He has been tasked with the preliminary research for the industry analysis. His
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My Work Ramon works for a large company that is considering starting a new business unit to sell personalized coffee mugs. He has been tasked with the preliminary research for the industry analysis. His analysis should begin with:

User Pferate
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Defining the new company's industry and strategic group

Step-by-step explanation:

Benefits of Strategic Group Analysis:

  • Identify direct competitors and the basis of competition.
  • Movement of other organizations from one strategic group to another
  • Identify opportunities
  • Identify problems
User Kutzi
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