Question

From a marketing perspective, the process by which individuals acquire the purchase and consumption knowledge and experience that they apply to future related behavior is known as ________.

Answer 1

The correct answer is letter "D": consumer learning.

Step-by-step explanation:

Consumer learning refers to all the steps in which customers collect information about a product or service of their interest and what is necessary for them to obtain it. The process involves observation of the goods and interactions with other consumers that are likely to change their own consumer behavior.