Question

The following are the stages of both consumer and organization purchase decisions. Place each stage in the most typical order of the buying process. Place the first action at the top and continue until you place the final stage at the bottom.

Answer 1

Problem Recognition.

Information Search.

Evaluation of Alternatives.

Purchase Decision.

Purchase.

Post-Purchase Evaluation

Step-by-step explanation:

1. Problem Recognition: This relates to the existence and realization of the need gap between what they have and what they want.

2. Information Search: This is the next stage where the consumer begins to search for how to close the need gap.

3. Evaluation of Alternatives: After searching for available information on potential way(s) to meet the existing need, the product of the search could reveal numerous alternatives from which a choice will be made after thorough evaluation

Purchase Decision: This is the point where the choice is made from the available alternatives to buy one or not to buy any at all.

Purchase: After the decision, the purchase is made

Post-Purchase Evaluation: After a purchase decision, it is imperative that the customer gives feedback on whether or not they are satisfied with the decision that was made or not, to buy the product.