Question

Firms that practice value-based marketing typically use a process known as ______, which includes a set of strategies, programs, and systems that focus on building loyalty among the firm's most valued customers.

Answer 1

customer relationship management

Step-by-step explanation:

Companies that successfully implement customer relationship management (CRM) should be able to customize the services and products that they offer to their customers. The company should be able to develop a good relationship with its customers and increase the exchange of information and feedback. This can help the company provide customized services that better satisfy the needs and wants of its customers.