Question

A marketing researcher is most likely to serve as a _____ in a new product development team. functional representative process manager scientific advisor project leader

Answer 1

The correct answer is letter "A": functional representative.

Step-by-step explanation:

Market Research is the process a company uses to assess the viability of a new product or service. It reveals the details of a company's target market and what consumers think about a product before it is widely released. Researchers are the key functional characters in this process because thanks to them the information needed to know consumers' preferences and behaviors is unveiled by them.