Question

The terms "data", "information", and "knowledge" have specific meanings. With regard to a customer satisfaction application used in the automobile industry, which of the following is an example of data?

a. the ability to create a program that provides rewards for dealerships with high levels of customer satisfaction and corrective action plans for dealerships that have low levels of satisfaction.
b. the web-based application that collects and stores records of customer satisfaction surveys and allows dealerships to view their data.
c. reports that summarize ratings for a specific dealership including a calculation of the average rating across all survey questions and a calculation of summary statistics for groups of questions that correspond to important dimensions such as dealership staff, satisfaction with product, quality of service and so on.
d. records containing numerical ratings from customer surveys completed online after each visit to a dealership.

Answer 1

An example of data that matches the terms "data", "information", and "knowledge" have specific meanings. With regard to a customer satisfaction application used in the automobile industry Is:

c. reports that summarize ratings for a specific dealership including a calculation of the average rating across all survey questions and a calculation of summary statistics for groups of questions that correspond to important dimensions such as dealership staff, satisfaction with product, quality of service and so on.

Step-by-step explanation:

a. is incorrect because we are talking about the intrinsic or abstract concept of data or information instead of the competence to apply all of this knowledge to perform a task. So it is incorrect.

b. It is incorrect because like in the case before we are talking about the intrinsic meaning of data not about the process to gather it.

d. this could have been right, however, it is incorrect because data or information has many ways to be obtained not just one.

Therefore, c is the correct answer because it describes the intrinsic concept of data and how it is identified in the context.