Question

At the start of the strategy-making process, a company's senior managers must struggle with the issue of what directional path the company should take and whether its market positioning and future performance prospects could be improved by changing the company’s product offerings,

Answer 1

Engaging the company in one way against another pushes all managers to draw some reasoned conclusions about how to modify the company's commercial disposition and the market position that it should rethink. For this it is necessary to take into account factors that shape the management when deciding where to go the company and why that address makes business sense.

Step-by-step explanation:

The points of view and conclusions taken by senior management on the direction of the company and the future focus of the product/market/customer/technology make up a strategic vision for the company. The strategic vision traces management's aspirations for your business, offering a panoramic view. Therefore, a strategic vision supports an organization in a particular direction, draws a strategic path and shapes the organizational identity of the company