Answer:
Planning.
Step-by-step explanation:
Planning involves the creation of activities aimed at achieving organisational goals. It involves specific steps and contingency plans that are implemented by management to ensure success.
In this instance, Deutsch Bank is faced with the task of planning to make its name more popular in the United States.
Promotional activities can be undertaken to publicise Deutsch Bank's association with the PGA golf tournament. This will endear golf-lovers to the bank, as one of the players in making the tournament Na success.