Question

Milagros works for a major manufacturer and distributor of Caribbean foods and products as a marketing strategist. Milagros and her team are brainstorming some ideas that can help the company stay competitive as it expands.

Fill in the blanks with the words that best complete the passage.
As the company plans to expand globally, Milagros and her team must engage in (1)___________ , the process through which they decide their price points, which products they are going to carry at their flagship stores around the world, and make decisions about the company's promotional campaigns. As Milagros's team outlines their short- and long-term (2)_______ , they also have to map out the (3) ________ that will help them reach their targets. Milagros notes that the CEO of the company has a seven-year vision and (4)_________ for the company, so all of their activities must be in alignment with those proposals, and they must make sure that they have enough funds and resources to implement their ideas. One of the other employees reminds the team that (5)__________ is just as critical because it will help the company build the foundation in the immediate future to reach longer-term goals.

Answer 1

Answer:(1)Marketing planning,

(2)Goals,

(3)Objectives,

(4) Strategic plans,

(5) Tactical planning

Explanation:A marketing plan refers to a well defined document or blueprint which has all the future advertisement and marketing strategies for the following year.it outlines all the activities needed to achieve certain marketing goals.

Business goals refers to what the company aims to achieve such as increasing profit and efficiency, and improving customer services.

A company objective is an outcome that a business expect to accomplish and this describe how these goals can be achieved.

Strategic planning refers to a direction and business decisions that a business will take and resources they will utilize to get there.

Tactical planning is used short term goals that will lead to long term goals that are stipulated in strategic planning.