Question

Craig is a salesperson for an industrial equipment company. Craig calls on factories and spends most of his time talking with equipment operators who work on the factory floor. While Craig is able to get the equipment operators interested in his products, he is often unable to make a sale. Craig needs to work on:________.

A. Determining other purchase decision influencers.
B. Improving his products.
C. Improving his attitude.
D. His cold canvassing ability.
E. His record keeping.

Answer 1

The correct answer is letter "A": Determining other purchase decision influencers.

Step-by-step explanation:

Sales are variable and require salespeople to adapt their speeches to their potential costumers. It is important to know in-deep the features of the product or service offered but that is not enough. Most sales are processed because of good closing strategies. There is when the sellers create a need for the product and convince consumers they must acquire whatever the salesperson is offering.

Thus, Craig should focus on other aspects of his sales strategy rather than only the technical features.