Question

When Ramona, the keynote speaker at a major business leaders' conference, arrived in the middle of the night at the Ritz-Carlton, she was exhausted and her suit was wrinkled from her ten-hour plane trip. The night clerk found someone to dry clean Ramona's suit and have it ready for her morning presentation. She has been a loyal Ritz-Carlton customer ever since. In this example, Ritz-Carlton demonstrated the macro strategy of:________.

a. customer excellence.
b. operational excellence.
c. product excellence.
d. promotional excellence.
e. global excellence.

Answer 1

The correct answer is letter "A": customer excellence.

Step-by-step explanation:

Customer service is the treat companies provide to their consumers according to the goods or services that the firms provide. When the company engages in activities that go beyond their scope and responsibility to better assist clients, then we are talking about customer excellence.