Final answer:
Ajay must ensure the web page content is factually accurate and use a professional and authoritative tone when writing for a health department website. He should also focus on clear word choice, sentence structure, and use meaningful hyperlink text.
Step-by-step explanation:
Web Page Content Writing
When Ajay is writing content for a county health department’s website, there are two key points he must keep in mind to ensure the effectiveness and appropriateness of the web page content. Firstly, he needs to ensure that the text on the web page is factually accurate and informative as this content will be used to inform the public about health-related issues. Accuracy is paramount in medical and health information as it can affect the well-being of readers. Secondly, Ajay must use a professional and authoritative tone because the content represents an official health department.
As he composes the content, Ajay should also pay attention to word choice and sentence structure to maintain a clear and formal style that conveys trust and credibility. The use of headings and subheadings can help organize information, making it more accessible to readers. Moreover, when incorporating links within the content, Ajay should ensure that the hyperlink text is meaningful and describes the content of the link.