Question

Imagine your favorite food. Now imagine taking a bite of that food. What parts of the brain became activated as you ate your favorite food?

Answer 1

a favorite food, resulting functional MRI images showed that three primary areas of the brain lit up

Answer 2

The MRIs, completed during the induced cravings, showed that the parts of the brain involved in food cravings—the hippocampus, caudate and insula—are identical to those involved in drug addiction. The hippocampus is important for memory, which helps reinforce the reward-seeking behavior that causes us to crave.