Question

Which of the following refers to a process that first determines what information marketing managers need and then​ gathers, sorts,​ analyzes, stores, and distributes relevant and timely marketing information to system​ users? A. Database B. Marketing decision support system​ (MDSS) C. Marketing information system​ (MIS) D. Market research E. Market intelligence system

Answer 1

c. Marketing information system​ (MIS)

Step-by-step explanation:

Marketing information system​ (MIS) -

It refers to the management of the information to help the marketing decision making process , is referred to as Marketing information system​ (MIS) .

The information or the data is collected , stored and distributed accordingly , to make the process fast and efficient .

Hence , from the given information of the question,

The correct option is c. Marketing information system​ (MIS) .