Question

Kinglinks, a cereal manufacturer, wants to promote its new line of protein bars to its target customers using a nonpersonal form of communication.

Kinglinks is least likely to rely on _____ as a means of communication.

A. advertising
B. direct marketing
C. sales promotion
D. public relations

Answer 1

B. direct marketing

Step-by-step explanation:

A non personal form of communication is a type of marketing that directed information to the public (non one to one communication) without a means of feedback.

Advertising is a marketing strategy directed to the public (target customers) letting them aware of the new products or an existing products to enhance increase in purchase.

Direct marketing is a one to one form of marketing which Kinglinks will not be doing.

Therefore, Kinglinks is least likely to rely on direct marketing as a means of communication.