Question

Which of the following is the biggest drawback to using psychographic variables? a. They are difficult to measure. b. They do not reflect socioeconomic characteristics of consumers. c. They give poor information about consumer needs. d. The resulting segments are difficult to be reached. e. They are very costly to collect.

Answer 1

Answer:a. They are difficult to measure.

Explanation:Psychographics variable are used in demographics, marketing , social research. Psychographic variables refer to attributes associated with a person's attitude , values , interest and lifestyle. These variables can easily change anytime , one's interest varies everyday and can even vary during the day , which makes these variables highly unstable and difficult to measure.