Question

A transnational strategy calls for less tailoring to individual countries than is typically found in global firms, but generally more tailoring than in multidomestic firms. True False

Answer 1

False

Step-by-step explanation:

The transnational strategy is referred to as the personalized approach that is based on the target customer. In this approach, good and service are sold for the potential customer only or it is defined for selected target or customer.

The transnational strategy sets an action to have a function in a foreign market while maintaining the coordination from one central location.