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A. calculate some key profitability, activity, leverage, liquidity and market ratios for apple and blackberry over time

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Answer:

B. as they will have the same common business activity to their competitors

Step-by-step explanation:

Gross Profit Margin = (Revenue – Cost of Goods Sold) / Revenue*100%

Net Profit Margin = PAT / Revenue * 100%

The EBITDA is calculated by adding back interest expense, taxes, depreciation & amortization expense to net profit or PAT. Then, the EBITDA margin is calculated by dividing the EBITDA by the sales revenue and is expressed in terms of percentage.

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