Question

E-trex, Inc. wanted Prince, a professional basketball player, to endorse its products. Prince, however, was not interested. E-trex was not deterred and hired a person who looked and sounded liked Prince for its commercials.

a.E-trex has defamed Prince.
b.E-trex has interfered with a contract.
c.E-trex has interfered with a prospective advantage.
d.E-trex's conduct raises the issue of commercial exploitation.

Answer 1

E-trex, Inc.'s conduct raises the issue of commercial exploitation by hiring an impersonator who resembled Prince for its commercials.

Step-by-step explanation:

E-trex, Inc.'s conduct raises the issue of commercial exploitation. By hiring an impersonator who resembled Prince for its commercials, E-trex attempted to deceive consumers into thinking that Prince was endorsing their products. This is an example of using a well-known person's image and reputation to promote a brand without their consent.

Answer 2

d.E-trex's conduct raises the issue of commercial exploitation.

Step-by-step explanation:

The Commercial exploitation are the activities that provide benefit to the property of the owner. Since E-trex Inc. hired a person who looked and sounded like Prince so that they can get benefit from the commercials, they raised the issue of commercial exploitation.