Answer:
The correct answer is perceived risk.
Step-by-step explanation:
We talk about perceived risk when we refer to the doubts that a person feels when buying something that costs a lot of money, such as a house or a car.
Since the money that is going to be spent is a lot, nobody wants to buy something and then regret it, that's why they want to be sure.
This perceived risk, can play against a company when selling expensive products, therefore the Groupon strategy by offering coupons for experiences that usually cost a lot of money, serves to reduce this risk.
Given this information we can say that the correct answer is perceived risk.