Question

Saffexo is a low-cost toiletries producer in the town of Lucitona. It sells its products through almost all the retail stores in the town of Lucitona. In the context of distribution strategies, Saffexo has adopted the strategy of___________.

Answer 1

Intensive Distribution Strategy

Step-by-step explanation:

A distribution strategy is a method of getting commodities to final consumers.

Types of distribution strategies include: direct distribution which is a direct selling of a product to the consumer by the producer; indirect distribution generally means the use of middleman, both wholesalers and retailers, to sell a product; intensive distribution is a method of selling a product using as may retail stores as possible; and exclusive distribution is when the product is sold using just only one retailer to sell the product.

Therefore, Saffexo selling its products through almost all the retail stores in the town of Lucitona is called an Intensive Distribution Strategy.