Question

Firms following a global strategy strive to offer __________ products and services as well as locate manufacturing, Research and Development, and marketing activities in a limited number of locations.

Answer 1

The correct word for the blank space is: standardized.

Step-by-step explanation:

Worldwide corporations are encouraged to adapt their products or services according to the region where they are offered. In some areas, radical changes are needed, while in the majority a standardized version of the original product is offered. Not all countries represent challenges. Many of them represent opportunities for the companies to settle operations that are likely to reduce the costs of the firm's operations.

Answer 2

Standard.

Step-by-step explanation:

Companies that wish to expand their business to other countries, need to implement strategic planning that includes cultural and regional differences, so that the entry into a new market occurs naturally and effectively. Taking advantage of market opportunities is also essential, some countries offer relevant advantages for the entry of foreign companies.

The value of the brand is also essential for international success, so it is important that products and services of brands already recognized and consolidated in the market have the standardization of quality in all countries where a global company is inserted, in order to maintain the identity and reliability of the goods and services offered by the company, regardless of location.