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The move where a firm withdraws from a low-value market to attract rival firms to divert resources into the low-value markets in order to capture a high-value market refers to:
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The move where a firm withdraws from a low-value market to attract rival firms to divert resources into the low-value markets in order to capture a high-value market refers to:

User Dan Goodspeed
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1 Answer

3 votes

Answer:

Gambit

Step-by-step explanation:

Gambit is a move in which a firm seeks to obtain some advantage by sacrificing a a low value piece to attain the high value piece.

Competitive equivalent to a firm withdrawing from a low value market to attract rival firms to divert resources into low value markets so that the original withdrawing firm can capture high value markets.

User James Youngman
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