Question

Baths From the Past is a small company that sells reproduction sinks, bathtubs, toilets, and faucets for people who are trying to make their bathroom more stylish. The company's management is currently conducting a formal study of its current strengths and weaknesses by looking at the company's profit and sales histories and searching for opportunities and threats by studying consumer trends. Baths From the Past is conducting a(n) _________.

Answer 1

SWOT analysis

Step-by-step explanation:

SWOT analysis is the analysis which measures or analysis of the threats, strengths, opportunities and the weaknesses in order to analyse as well as identify the external as well as internal factors, which could impact the project or product viability.

Under this case, the management of the company is performing or conducting the formal study on current weaknesses or strengths through profit of the company and opportunities and threats through the trends of the customers. Therefore, they are conducting or performing the SWOT analysis.