Question

Collection and interpretation of information about forces, events, and relationships in the external environment that may affect the future of the organization or the implementation of the marketing plan is called__________

Answer 1

Environmental scanning

Step-by-step explanation:

Environmental scanning is the process of obtaining information about forces, factors, events, trends, issues, and expectations that may affect the future decision of the organisation.

Management scan the environment in order to gain more insight about the external forces of change so that they may develop effective responses which help them secure or improve their position in the future. Environmental scan help to Identify opportunities and threats affecting the organisation which will assist them in making strategic business decision.