Question

Select the correct answer. Which actions should a company take if its product/brand falls under the B C G Matrix category of “d o g”? A. disinvest in the product and focus on other products with greater market potential B. reevaluate the strategy for the product and see if it requires more financial and marketing support C. use the revenue generated from the product to finance other products D. invest more money in the product to strengthen its market share

Answer 1

A. disinvest in the product and focus on other products with greater market potential

Step-by-step explanation:

BCG Matrix categories businesses into Cash Cow, Star, Question mark and DOG.

When making decisions for a DOG, the best stategy is to disinvest in the product and focus on other products with greater market potential.