Question

Monique bakes custom birthday cakes that she markets all over the Southwestern U.S. Her biggest concern is with efficiently producing a large number of her tasty cakes. In her opinion finding customers is a relatively minor function for her company. She believes that customers will continue to seek out her product as long as she maintains its quality and prices reasonably. Monique clearly has adopted the _____________ as a business philosophy.

A. Selling-orientation
B. Societal marketing concept-orientation
C. Production-orientation
D. Marketing-orientation
E. Relationship marketing-orientation

Answer 1

Production Orientation

Step-by-step explanation:

Monique's company follows a production orientation. Her company chooses to ignore their customer's needs and focus only on efficiently building a quality product. This type of company believes that if they can make the best 'mousetrap,' their customers will come to them.