Question

Trey sells consumer electronics. He knows his customers weigh the costs versus the benefits associated with the different options available. He decides which products to offer and what prices to charge based on the way his customers think. Trey operates as if he were in the __________ era.

a) retailing-oriented
b) market-oriented
c) production-oriented
d) value-based marketing e sales-oriented

Answer 1

The correct answer is option (D).

Step-by-step explanation:

According to the scenario, the most appropriate answer is option (D) because value-based based sales-oriented business shows the concept that the seller provides the service of the more value as regarding the money charged to the customer.

While the other options are not correct because of the following reasons:

• Option (A) is not correct because retailing oriented business shows that the seller establishes a shop for the sale and the buyer chooses the product as he likes it.

• Option (B) is not correct because the market-oriented business shows the concept of selling according to the market needs.

• Option (C) is not correct because production-oriented business shows the concept of selling on the basis of production of the product.