Question

Carnival Cruise Lines noticed that they were losing business to Disney Cruise Lines. After gathering information from a number of sources, Carnival learned that their sales decline was due to the variety of activities available to each individual family member on Disney Cruises. In response, Carnival made a commercial showing a variety of activities with different family members participating in each -- the mom working out in an aerobics class, the dad hitting golf balls off the stern of the ship, and the children playing games with other children. Carnival used which of the following to design its new ad campaign?

A. market orientation
B. sector analysis
C. strategic environmental
D. scanning corporate
E. espionage direct marketing

Answer 1

Carnival used the strategic environmental scanning to plan its new ad design campaign

Step-by-step explanation:

Advertisements play an important role in the lives of the people they most often display the company's potential and its ability to build the company and the interaction with the customers

Strategic environmental scanning will involve the process of analyzing the threats to the company by taking a survey and this will improve the ways in which the company can be developed the trends the competition the technology the supply of labors are all considered and the plans are made accordingly