Question

Beta Corp., a gaming software company, recently launched a new game. The target audience identified by the company was the age group of 12–18 years. The advertising and marketing strategies were designed exclusively to target this age group. However, sales data revealed individuals who belong to the age bracket 18–25 years were the ones who actually bought the game. The managers at Beta Corp. decided to redesign their marketing strategies to position the game as something that people of all ages would enjoy. The company's decision to modify its product positioning demonstrates __________ s trategy.

Answer 1

Product re positioning

Step-by-step explanation:

Product re positioning is a process of altering the incumbent perception about a product's benefit , features , overall identity and targeted market in comparison to what similar competitive products are offering.

Such product can be redefined to attract a wider and new market targets.

It requires a lot of innovation , strategies and hard work as the target market has to be convinced of the changes and improvement of the product and the old view of the product completely erased.