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Piper Corporation makes aircrafts. It produces several different planes for three categories of customer: Professional, Personal, and Trainer. What type of targeting strategy is Piper using?

a. demand positioning.
b. concentrated targeting.
c. un-differentiated targeting.
d. multi-segment targeting.
e. market differentiation.

1 Answer

1 vote

Answer: (D) Multi-segment targeting

Step-by-step explanation:

The multi-segment targeting is one of the type of marketing targeting strategy in which an organization is basically decided for providing an effective benefits and offers to each segments in the multi-segment.

The main objective of the multi-segment targeting is that it helps in increase the overall productivity by maximize the sales.

The multi-segment targeting is also known as the differentiated marketing in which the company gains some profit from the consumers.

According to given question, the piper corporation chose the three main specific type of market for targeting the different types of characteristics in an organization.

Therefore, Option (D) is correct answer.

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